The Apprentice 2007 Episode 2 'Doggy Designs'

Another fantastic episode! Sir Alan was right - this was a test all about recognising that it was the mass-market that would win the day.

Katie's team seemed well organised and co-operative, although neither she, nor any of her team impressed. I did like their idea. The fact that Pets at Home bought 2000 of them meant that there are plenty of dog-nutters around!!

Rory's management style was hopeless. He came over like a bad teacher when he ordered his team around. He seemed to sit back and watch his team do the creative thinking and then was not interested in their ideas. He sent his team off to the Focus Group and then didn't listen to their research. And why didn't he have a go at them for being late? They deserved a roasting!

After he annoyed me last week, I could see Tre has some potential in the show. I agreed with everything he said, although perhaps he should have made his point more professionally.

Ifti The Drip was absolutely hopeless. He didn't even try to talk himself out of a sacking. He knew what he was getting in to when he applied for the programme. Sir Alan was right to sack them both!