Beer goggles

Children as young as 10 are being targeted in a growing number of anti-drinking campaigns. In one scheme the children try on specially designed glasses which allow wearers to experience the dizzy effects of drunkenness.

Year 5 and 6 pupils at Hook Primary School at Haverfordwest, Pembrokeshire, are taught about the health implications of binge drinking. Last year, pupils of the school produced a play portraying the embarrassing effects of drunkenness at a school disco which was performed at primaries throughout the county.

Research in 2007 revealed that a tenth of pupils aged 10 and 11 had drunk alcohol in the previous week.

The scheme was funded by Mentor UK, a charity working to educate pupils about implications of drug and alcohol misuse.